Breese Architects

The Project

Developed a comprehensive brand standardization package for Breese Architects, an island-based architecture firm on Martha’s Vineyard, focused on improving visual consistency and internal workflow efficiency..

The Problem

The firm was operating with outdated and inconsistently formatted brand files stored across individual computers. This decentralized system resulted in inconsistent visual output, reduced brand cohesion, and inefficiencies in day-to-day document production.

The Design Approach

Rather than pursuing a full rebrand, I partnered closely with firm leadership to refine and modernize the existing identity. I rebuilt and standardized logo files and core assets, ensuring compatibility across digital and print platforms. The focus was on creating a cohesive visual system that preserved the original brand character while improving usability and scalability.

The End Product

Delivered four structured InDesign/AutoCAD templates to support daily project documentation and marketing collateral, ensuring consistent formatting and hierarchy. Organized and centralized all visual assets within a cloud-based system to maintain brand standards, improve accessibility, and support long-term consistency across teams and client touchpoints.